WHAT IT ISThis jet black, longwear mascara lifts, lengthens and adds instant dimension for impressively long lashes that last from 8am to midnight without flaking.Results you can see. 91% saw 16-hour longwear results without flaking or smudging. 97% saw dramatic length and said eyes appeared bigger. 91% saw visible lift. 94% said eyes appeared wide open. 97% saw intensity in lash color. 3 out of 4 people said it’s the best mascara they’ve ever used. *results based on an independent clinical studyBENEFITS Longwear formula that lasts for up to 16 hours. Lengthens each individual lash. Jet black color. Short bristles create high definition and separate the lashes.KEY.